Body Image and Eating Disorders Awareness Week 2021 – EDAA statement - Eating Disorders Victoria
Home ~ News ~ Body Image and Eating Disorders Awareness Week 2021 – EDAA statement


Home ~ News ~ Body Image and Eating Disorders Awareness Week 2021 – EDAA statement

Body Image and Eating Disorders Awareness Week 2021 – EDAA statement

Monday 6 September 2021

 Eating disorder organisations unite to warn against harmful diet culture messaging, particularly during the COVID-19 pandemic

As COVID-19 and lockdowns persist, this year’s Body Image and Eating Disorder Awareness Week (BIEDAW),6 to 12 September, proves to be incredibly important for over one million Australians living with an eating disorder, as well as many more with body image concerns.

As the country continues to grapple with COVID-19 and subsequent lockdowns, members of the Eating Disorder Alliance of Australia (EDAA) will come together this week to celebrate Body Image and Eating Disorder Awareness Week (BIEDAW) – particularly as presentations of eating disorders increase and a record number of people seek support and treatment.

Since the beginning of the pandemic, and more recently in the past two months. Butterfly has seen a surge in demand to its National Helpline as well as to other treatment and support services. Butterfly has reported a 20% increase across July and August alone (compared to June), with the organisation attributing the surge to the impact of COVID-19 lockdowns and restrictions. Based on previous patterns, Butterfly anticipates this will continue to increase, with spikes not expected to abate until well past the easing of lockdown restrictions.

Joyce Tam, Manager of Butterfly Foundation’s National Helpline, said the Helpline is currently receiving a lot more distressing and complex contacts from people experiencing an array of different eating disorders and body image concerns.

“We know that isolation, changes to food and exercise routines, uncertainty around changing restrictions, and a lack of social connection has placed immense pressure and added stress on those living with eating disorders and body image issues. This can often exacerbate symptoms, or even trigger disordered eating thinking and behaviours. This is compounded by the increased challenges to accessing treatment, with both the public and private sectors struggling to meet demand.”

Last year, contacts to Butterfly’s webchat support service increased by 116 per cent. School services have also seen a 150% increase in demand since the beginning of 2021 (compared with 2020), reflecting the spike in students’ eating disorder and body image issues that schools are identifying.

This year Butterfly joins forces with its EDAA colleagues to not only stress the impact of COVID-19 but highlight how diet culture is impacting people’s lives and body image during a particularly stressful time.

EDQ CEO Belinda Chelius stated that “we have streamlined our services, in order to better support those impacted by eating disorders during these difficult times, with many false and triggering messages emerging around BMI and COVID risk factors.

EDQ has seen an 80% increase in individuals and carers seeking support and treatment, often with presentations with higher complexity and severity.  Ongoing additional funding will be pivotal during the COVID recovery period.

“Months of lockdowns, isolation and changes in routine have been hard for people living with eating disorders and body dissatisfaction. This has only been compounded by media messaging and living in a society underpinned by diet culture that urges us to feel guilty about how our bodies have changed during this time.”

Belinda Caldwell, CEO of Eating Disorders Victoria, said that EDV has also seen a significant increase in calls and contacts reaching out for help “Since the beginning of 2020, EDV’s helpline service, the EDV Hub, has experienced a 300% increase in contacts from the community.”

 “Diet culture is currently prolific, with unhelpful terms such as ‘COVID-kilos’ being coined, and we must begin to dismantle its harmful beliefs, messages and practices. Health, success and self-worth are not found through altering physical appearance, and the pursuit of a certain body shape or size can have detrimental consequences for a person,” said Belinda. “Being bombarded by this type of messaging is not helping anyone mentally, emotionally or physically right now.”

David Garvey, Chair of Eating Disorders Families Australia, further identified the stress on families in this context. “Families and carers of someone with or at risk of an eating disorder also need support at this time. With people consistently staying at home, during isolation or lockdowns, certain behaviours and ways of thinking become more apparent and can raise serious concerns for loved ones,” he said. “Add in extended use of social media and other media outlets blasting unhelpful messaging about weight and body image, and we have a perfect storm.” EDFA has seen over 300% increase in families seeking support in the last 12 months.

With suicide 31 times more likely for people with eating disorders, Butterfly CEO Kevin Barrow noted the importance of RUOK? Day and World Suicide Prevention Day also falling within BIEDAW.

“Eating disorders are severe and enduring mental illnesses that can be compounded by serious physical complications. It’s the complex nature of these illnesses that cause them to have one of the highest mortality rates of all mental illnesses. It’s very fitting that these two days fall within BIEDAW because suicide prevention and encouraging help-seeking are critical at a time like this when we know people are really struggling.”

EDAA organisations – Butterfly, Eating Disorders Victoria, Eating Disorders Queensland and Eating Disorders Families Australia – will share BIEDAW content throughout the week across their respective channels and will host a free educational webinar for health professionals alongside HAES Australia about the HAES movement which respects body diversity and inclusive healthcare. For information on this event and for further details on BIEDAW head to:



Media Contacts

For Victoria:
Eating Disorders Victoria
Breanna Guterres
Communications Manager, Eating Disorders Victoria
Ph: 0431 717 177
E: [email protected]

For national:
The Butterfly Foundation
Alex Cowen
Communications Manager, The Butterfly Foundation
Ph: 0497 008 716
E: [email protected]


Editor and producers note: Please include the following support line details in all media coverage of this story and refer to the Mindframe Media guidelines for safe reporting on eating disorders. Please include the following helpline message.

Help and Support

Anyone needing support with eating disorders or body image issues is encouraged to contact:

  • Butterfly National Helpline on 1800 33 4673 (1800 ED HOPE) or [email protected]
  • Eating Disorders Victoria Helpline on 1300 550 236
  • For urgent support call Lifeline 13 11 14
Was the page helpful?